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The First Farrier App with Route Optimization

Stop Wasting Hours Planning Routes

The first farrier app with intelligent route optimization. Save 5+ hours every week, work offline anywhere, and manage your entire business from your phone.

Free to join. Be first when we launch.

Save 5+ hours/week
Works offline
$29/moHalf the price
Today's Route6 stops
BeforeManual planning
Total distance:127 miles
AfterOptimized route
123456
Total distance:87 miles

Save 40 miles and 1+ hour every day

Sound Familiar?

Every farrier knows these daily frustrations

Hours Lost to Route Planning

You spend your evenings on Google Maps, manually figuring out the best order to visit clients. There has to be a better way.

Clients Who Forget

You drive 45 minutes to a barn only to find the horses aren't caught. No-shows and forgotten appointments cost you time and money.

Apps That Fail When You Need Them

You're at a rural barn with no cell service. Your scheduling app won't load. You're stuck guessing your next appointment.

Everything You Need to Run Your Business

Built by people who understand farrier workflows

Only App With This

Intelligent Route Optimization

Tap one button to reorder your stops and minimize drive time. Uses the same technology as UPS and FedEx. Save 20%+ on fuel and get home earlier.

20%+
Fuel savings
5+
Hours saved/week
1 Tap
To optimize

Works Completely Offline

Full functionality without cell service. View schedules, add appointments, manage clients—everything syncs automatically when you have signal again.

Two-Way Calendar Sync

Syncs with Google Calendar and iCal. Your farrier appointments appear alongside family events. Changes sync both ways automatically.

Professional Invoicing

Generate invoices in seconds from completed appointments. Send via email or text. Track who's paid and who hasn't.

Automatic Mileage Tracking

Log trips automatically for tax deductions. Export IRS-ready reports at year end. Never forget to track a drive again.

Client & Horse Records

Keep all your client information, horse details, and service history organized in one place. Access everything even without internet.

Why Farriers Choose Hoof Direct

See how we stack up against the competition

Hoof DirectBest Choice

Route Optimization
Monthly Price$29
Works Offline
Calendar SyncTwo-way
Mileage Tracking
Play Store RatingComing Soon

The Farrier's App

Route Optimization
Monthly Price$59
Works Offline
Calendar SyncNone
Mileage Tracking
Play Store Rating3.1 ★

Best Farrier

Route Optimization
Monthly Price$31
Works Offline
Calendar SyncExport only
Mileage Tracking
Play Store Rating4.6 ★

Join as a Founding Member

Get exclusive benefits when you sign up before launch

20% Off For Life

Lock in founding member pricing. Your discount never expires, even as we add features.

1

Extended Free Trial

30 days to try every feature, no credit card required. Plenty of time to see the difference.

2

Shape the Product

Direct line to our team. Tell us what features matter most to your business.

3

Priority Support

Founding members get faster response times and dedicated onboarding help.

4
Limited spots available for founding members

Frequently Asked Questions

We're targeting launch in early 2025. Join the waitlist to be notified as soon as the app is available and get your founding member discount.
We're launching on Android first, since that's what most farriers use. iOS is on the roadmap after we nail the Android experience. Waitlist members will be first to know when iOS is ready.
When you have multiple appointments for a day, tap "Optimize Route" and our algorithm reorders your stops to minimize total drive time. It uses the same underlying technology that powers delivery route planning for companies like UPS. Most farriers save 20-30% on drive time.
Plans start at $29/month for solo farriers—half the price of the leading competitor. There's a free tier for trying it out, and founding members get 20% off for life. We believe in earning your business every month.
Yes, completely. The app stores everything locally on your phone. You can view your schedule, add appointments, manage clients, and even generate invoices with zero cell service. Everything syncs automatically when you're back online.
We're working on CSV import for launch. In the meantime, adding clients is quick and easy. Most farriers get their existing client list entered in an hour or two.
Founding members will get priority support with faster response times once the app launches. We're real people who care about making your business easier to run.

Support will be available once the app launches.

Ready to Save Hours Every Week?

Join the waitlist for founding member pricing and be first to know when we launch.

Free to join. No credit card required. Founding member benefits guaranteed.